PerfectStorm developed and executed a masterclass about design driven strategy development for the Central Data Office of ABN AMRO.
We designed this masterclass based on our tailored approach called Design Your Thinking, which challenges participants to step into the mindset of a designer. This includes working from the perspective of the end-user, daring to dream big, and rapidly creating tangible solutions. Through this lens, the masterclass becomes not just a learning experience, but an invitation to rethink how we approach strategy, leadership, and innovation.
The core principles:
- Design Thinking as more than sticky notes and the Double Diamond – it’s about Designing Your Thinking
- The often-overlooked power of active listening
- Navigating between planned and emergent strategy, especially in times of complexity
- Design driven innovation, creative thinking and entrepreneurial leadership
- The role of trend analysis and its relevance to Design Thinking in the context of the financial sector
Originating as a response to increasingly complex and unpredictable challenges, Design Thinking emerged as a powerful methodology for tackling so-called Wicked Problems. Rather than seeking the “right” answer, designers focus on finding and evolving solutions through iterative prototyping.
Please contact us if you want more information on the design driven services PerfectStorm offers.